Digital Analytics Lead

Digital Analytics Lead

Haywards Heath
£35,000 - £42,000 (depending on experience)
Commercial & Marketing
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We’re on the hunt for a talented Digital Analytics Lead to join our Commercial & Marketing team in Haywards Heath, West Sussex.

You’ll be responsible for the digital analytics strategy; managing the analytics of the customer website journey, as well as data from search, advertising, PPC, email, mobile and social channels. 

You’ll apply your experience, knowledge and online analytical approach to the business. Through the Digital Strategy Roadmap, the Analytics Lead will be responsible for driving the right conversations in journey and experience design using data driven decisions. You’ll also be key to bringing to life the experiences which our customers and prospects have online.

Job responsibilities
  • Design and deliver and the end-to-end reporting framework and deliver best in class ROI/CPA based reporting frameworks
  • Audit our current online analytics reporting and assess its suitability in delivering robust insights
  • Work with Commercial, Marketing and Product teams to establish and build common KPIs and reporting mechanisms, which empower the functions and enable autonomy
  • Deliver data driven insights and optimisation recommendations to Commercial teams
  • Develop a KPI matrix to each part of the sales funnel: Drive, Engage, Convert, Renew
  • Manage our third party analytics partners and agencies
  • Lead site-wide analytics initiatives to serve the most pressing needs of the broader business, often requiring cross-functional engagement, creativity and an aptitude for translating complex analysis into actionable insights
  • Periodically review the implementations of our web analytics toolsets for potential enhancement opportunities
  • Be the go-to expert in all areas of online analytics and shift the culture from reporting to providing actionable insights that drive business performance

Skills, knowledge & experience
  • Previous experience of working as a Digital Analyst is essential
  • Proven track record working in e-commerce, ideally within the insurance sector
  • Extensive, advanced experience of tagging and tracking (using Adobe Tag Management, Adobe Analytics and Google Analytics)
  • Experienced in looking at CRO and drop-off rates
  • Experienced in running A/B and MVT testing (ideally with Optimizely)
  • Must be skilled in JavaScript and tagging implementations
  • Experience of working with PowerBi or Tableau
  • Delivery of high quality and valuable business insights (not just reporting)
  • Detail-oriented self-starter, capable of staying on track and pursuing solutions without supervision
  • Excellent presentation and interpersonal communications skills
  • Highly organised, with ability to prioritise workload under pressure, meeting deadlines and handling multiple tasks simultaneously
  • HTML5 and CSS3 skills are a plus
  • Outstanding team working and collaboration skills
What can we do for you? 

We believe we can offer you a great working environment as we’re so passionate about our people. Here are just some of the benefits and perks that we offer…

We have employee benefit packages to suit your lifestyle, including a company pension scheme, group life assurance, enhanced maternity and paternity pay, professional subscription fees, the opportunity to buy additional holiday, health cash plan, help with travel expenses and the opportunity to take a paid day off each year to do charity work.

Employee wellbeing is high on the agenda here too. We provide a weekly free fruit delivery, discounted membership at a local health club and access to an Employee Assistance Programme, which promotes physical and emotional wellbeing at work and at home. In addition, we provide wellbeing events throughout the year to support physical and mental health.

If this sounds like your next role and a company you’d like to work for, what’re you waiting for? Apply today!

We pride ourselves on being a great place to work. Check out our Glassdoor page to see what our employees think about working here.

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75% of people would recommend a friend to work at First Central

Based on 87 Glassdoor reviews (January 2020)


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Pension scheme

We offer a workplace pension scheme for all employees.

Get your birthday off

We give you an extra day off to celebrate your special day.

Generous holiday entitlement

All employees receive a generous holiday entitlement.

Health cash plan

Claim money back on your healthcare costs, such as dental check-ups and eye tests.

Holiday Extra

We give you the option to buy up to five additional days of annual leave.

Season ticket loan

We provide interest-free loans to cover the cost of season tickets for rail, bus or car parking.