Head of Marketing

Head of Marketing

Haywards Heath

Haywards Heath
Closing date:
Apply for this job
We’re looking for a passionate people leader who focuses on the customer!  Think you’re the person for the job? Read on.
You’ll lead our innovative Marketing department to create and execute the marketing strategy, encompassing brand, customer experience, social and customer communications in support of First Central’s strategic growth objectives.
Job responsibilities
  • Develop and deliver the group marketing plan in conjunction with the commercial, financial and operational teams
  • Lead, coach and inspire a team of marketing professionals to exceed their objectives
  • Own the company’s stable of brands, working across the organisation to ensure we’re communicating our values both internally and externally to engage and inspire customers and colleagues alike
  • Be the customer advocate within the organisation, creating a change agenda that improves the customer experience and maximises customer retention
  • Constantly hunt for new ways of maximising new business and customer retention through the creation and evolution of propositions and the identification of new sales channels
  • Lead on the customer communication strategy, developing customer communications that meet and beat customers’ expectations
  • Share insightful customer research and help to drive engagement around the business that promotes good performance through quality service
  • Engage in wider company projects and lead the Marketing team to deliver exciting new journeys, products and propositions
Experience & knowledge
  • Proven track record of success in senior marketing roles
  • Significant experience in financial services
  • Strong understanding of regulatory requirements (including FCA and ASA)
  • Excellent communication, both verbal and written
  • Strong presentation skills
  • Ability to work in a fast-paced, agile environment
  • Commercially focused with a highly driven, trading-like mentality to delivering results
  • Highly collaborative and self-sacrificing when appropriate
  • Stubborn approach to protect brand values
  • Compassionate leader able to identify and respond to the needs of colleagues to provide a great working environment and deliver target outcomes
What can we do for you? 

We believe we can offer you a great working environment as we’re so passionate about our people. Here are just some of the benefits and perks that we offer…

Employee benefit packages to suit your lifestyle, including a company pension scheme, group life assurance, enhanced maternity and paternity pay, professional subscription fees, the opportunity to buy additional holiday, health cash plan, help with travel expenses and the opportunity to take a paid day off each year to do charity work.

Employee wellbeing is high on the agenda here too. We provide a weekly free fruit delivery, discounted membership at a local health club and access to an Employee Assistance Programme, which promotes physical and emotional wellbeing at work and at home. In addition, we provide wellbeing events throughout the year to support physical and mental health.

For further information on what we can offer and to learn more about this role, feel free to contact our dedicated Recruitment team.
If this sounds like your next role and a company you’d like to work for, what’re you waiting for? Apply today!

Apply for this job


79% of people would recommend a friend to work at First Central

Based on 67 Glassdoor reviews (July 2019)


View all benefits >

Pension scheme

We offer a workplace pension scheme for all employees.

Get your birthday off

We give you an extra day off to celebrate your special day.

Generous holiday entitlement

All employees receive a generous holiday entitlement.

Health cash plan

Claim money back on your healthcare costs, such as dental check-ups and eye tests.

Holiday Extra

We give you the option to buy up to five additional days of annual leave.

Season ticket loan

We provide interest-free loans to cover the cost of season tickets for rail, bus or car parking.